About JLJ Consulting

Jo-Ann Ladouceur, founder of JLJ Consulting

A Trusted Partner to leaders navigating growth, change, and complexity

I coach and advise senior executives helping them to think more critically, strengthen leadership capabilities, and navigate competing priorities while managing day-to-day execution. Clients value my empathy, candor, and ability to surface key issues, challenge assumptions, and provide actionable guidance.

My pragmatic and collaborative approach blends strategic clarity with operational realities unlocking executive potential and fuelling business growth. Whether supporting a reset, restructure, or growth agenda, I deliver insight and outcome-focused plans grounded in real-world leadership that that move beyond theory and drive practical results.

Team collaborating in a professional office setting

Experience and Impact

I bring decades of experience leading enterprise-wide functions in C-suite and senior roles at Staples Canada, Parkland, TJX, Shoppers Drug Mart, and Loblaws. With extensive operational and consulting experience, I bring sharp insight into the pressures, competing priorities, and internal dynamics executives face. This expertise underpins a track record of delivering lasting business value and scalable growth. 
Strategy, Advisory & Activation
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Strategic Leadership

Category Growth, Margin Expansion

Led merchandising across a multi-billion portfolio, accelerating growth in key categories (+10% to +50%) and improving own brand mix by 300 bps. Translated enterprise strategy into pricing, vendor, and product plans that drove margin and differentiation.

C Suite Advisory

Leadership Alignment During M&A

Executive advisor during complex integration and leadership transitions. Facilitated org design, coached leadership teams, and built change roadmaps and communications plans aligned to business strategy, culture, and stakeholder expectations.

Interim Marketing Lead

Brand Strategy, Team Rebuild & Commercial Impact

Repositioned marketing as a strategic driver across a multi-brand retail portfolio launching a unified brand strategy, loyalty program, and national marketing plan that delivered 10 straight quarters of comp sales growth. Restructuring the team and agency model to improve execution and efficiency.

M&A Acquisition Support & Integration

Merchandising & Commercial Alignment

Assessed merchandising synergies during four B2B acquisitions and led post-merger assortment strategy to expand mid-market share, retain customers, and optimize inventory while minimizing disruption.

Enterprise Execution & Transformation
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Supply Chain Optimization

Margin & Service Improvements

Cut $3M+ in costs post-COVID by improving inventory turns, in-stock rates, and supplier performance. Introduced new planning tools and rebuilt demand forecasting to balance margin and availability.

Services Business Turnaround

$150M Division Repositioning

Led a $20M turnaround by streamlining operations—consolidating supply chain, integrating services, and restructuring a 1,500-person workforce to restore accountability and stabilize a declining business.

Program Management

Enterprise-wide Merchandising Transformation

Co-developed a company-wide merchandising transformation with BCG—establishing CoEs, modernizing pricing systems, and enhancing cross-functional execution to drive margin and operational agility.

Executive Coaching & Leadership Development
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Leadership Development & Culture Transformation

Cross-functional collaboration

Transformed siloed functions into strategic partners by implementing executive coaching and talent programs that elevated leadership effectiveness, collaboration, and accountability across multiple functions.

Team Rebuild & Growth Strategy

Emerging Retailer

Built leadership strength by upgrading talent, embedding category management, and co-creating a 3-year growth plan—accelerating execution and improving succession readiness.

Certified Executive Coach

CEC certification completed, ICF certification in progress