Strategy, Advisory & Activation
Blending insight with action — providing executive thought partnership, activating strategic initiatives, and filling critical leadership gaps to distill complexity, align strategy, and drive execution.
Challenges facing leaders
- Strategic direction is unclear, frequently shifting, or not well understood, causing alignment gaps and slower decisions
- Key priorities stall due to competing demands or lack of sustained attention
- Executive teams are stretched too thin to focus on transformative or high-impact work
- Complex challenges would benefit from an external thought partner to clarify issues, provide insight and perspective, and advance confident decision-making
- Temporary leadership gaps or post-deal transitions slow momentum and increase operational risk
- Some initiatives require dedicated leadership, but the scope, stage, or context calls for agile, fit-for-purpose support
Capabilities
- Executive advisory and strategic thought partnership for CEOs and senior leaders
- Strategic planning, business model evolution, and priority setting
- Translating strategy into clear execution roadmaps
- Fractional and interim executive leadership during critical transitions, providing agile support and avoiding long-term fixed costs
- Post-M&A integration leadership and operational alignment
Experience and Impact
Strategic Leadership
Led merchandising across a multi-billion portfolio, accelerating growth in key categories (+10% to +50%) and improving own brand mix by 300 bps. Translated enterprise strategy into pricing, vendor, and product plans that drove margin and differentiation.
C Suite Advisory
Executive advisor during complex integration and leadership transitions. Facilitated org design, coached leadership teams, and built change roadmaps and communications plans aligned to business strategy, culture, and stakeholder expectations.
Interim Marketing Lead
Repositioned marketing as a strategic driver across a multi-brand retail portfolio launching a unified brand strategy, loyalty program, and national marketing plan that delivered 10 straight quarters of comp sales growth. Restructuring the team and agency model to improve execution and efficiency.
M&A Acquisition Support & Integration
Assessed merchandising synergies during four B2B acquisitions and led post-merger assortment strategy to expand mid-market share, retain customers, and optimize inventory while minimizing disruption.
A Trusted Partner to leaders navigating growth, change, and complexity
My pragmatic and collaborative approach blends strategic clarity with operational realities unlocking executive potential and fuelling business growth. Whether supporting a reset, restructure, or growth agenda, I deliver insight and outcome-focused plans grounded in real-world leadership that that move beyond theory and drive practical results.
